26+ min ago   (273+ words) Campaign Brief Asia Beyond the celebrations, Malaysia’s National Day offers an annual moment of collective reflection. It is an opportunity to look back on the shared journey we have taken, hand in hand, over the decades. A journey marked by…...

3+ day, 20+ hour ago   (512+ words) For decades, KFC has been synonymous with Malaysia’s best fried chicken, while Mister Potato has become one of Malaysia’s most recognisable snacks with its bold flavours and unmistakable crunch. While each has earned its place as a favourite in its…...

4+ day, 23+ hour ago   (359+ words) The achievement places TBWA\Sri Lanka at the top of this year’s Dragons Industry Leader Ladder, with its recognised work spanning multiple creative disciplines and addressing very different business, consumer and societal challenges. All seven recognitions came from four campaigns…...

5+ day, 2+ hour ago   (196+ words) Campaign Brief Asia To find the best food on the app, GrabFood launched 5-Star Eats, a badge awarded to select restaurants that consistently deliver exceptional quality. To earn the recognition, the criteria is relatively simple: thousands of exceptional reviews from…...

5+ day, 1+ hour ago   (365+ words) This week’s guest judge is Thamakorn Ruchakityanon, Executive Creative Director at SOUR Bangkok. BEST TV Winner: JCPenney ‘Retail Rejuvenation‘. Personally, I still love films with a touch of satire-the kind that makes you smile-so this was my favourite of the…...

6+ day, 3+ min ago   (367+ words) Beyond the awards themselves, MAD STARS 2026 weaves together official ceremonies, an extensive Business Market & Exhibition, insightful conferences and workshops, dynamic networking programs, and live competitions into a single three-day festival. Across approximately 40 sessions, this year’s conference will explore how brands…...

6+ day, 37+ min ago   (224+ words) Campaign Brief Asia Day one at the annual MadStars Festival in Busan, South Korea, saw over 40 international judges come together to tackle the serious business of deciding this year’s winning work – followed by an evening of Korean food and festival…...

6+ day, 1+ hour ago   (265+ words) In Japan, this behavior has a name: “Doya,” slang for a proud gesture. The phrase “Doya-ing a Mac” started as a playful stereotype, but Mac owners have fully embraced it, turning it into an aspirational internet meme that makes everyone…...

1+ week, 22+ hour ago   (371+ words) The film follows a young intern walking into an international meeting on his first day. Accents, languages and workplace jargon quickly become a blur, leaving him struggling to keep pace with the conversation. Bringing the familiar first-day experience to life…...

1+ week, 21+ hour ago   (565+ words) Campaign Brief Asia Axis Bank, one of the largest private sector banks in India, has launched a new integrated campaign, create via TBWA\Lintas (part of Omnicom Advertising India), for its NRI Banking Services. The new campaign showcases a reality…...